Spotify is a widely popular music application that offers a vast amount of songs, albums, and podcasts to its users worldwide. It provides a fascinating feature to create and share playlists of your favorite music with your friends and family
This blog will discuss the types of ads Spotify supports!
How Many Ads Does Spotify Have?
Spotify has two types of ads: video ads and audio ads. The video ads play when a user opens the Spotify application and the audio is played between the songs. Spotify has a variety of ad formats some of discussed below:
Sponsored Sessions
This ad format is a reward-based session. If the user listens or watches the ad without skipping it completely they will get a chance to be ad-free by listening to a song for about 30 minutes and after 30 minutes normal ad playing will be continued. It is very beneficial for the ad sponsor as it engages more users for their product.
Video Takeover
These types of ads are played when the user opens the Spotify application and are full-screen ads. Users can skip it or engage with it by clicking on it. These ads are designed by brands for Spotify users’ attention.
Audio Ads
These types of ads mostly last for about 30 seconds. They are similar to radio ads. It is an effective way to get user attention for their product. These ads are targeted according to user age, place, gender, and listening basis.
Display Ads
These types of ads display when the user opens the Spotify interface. They can be banner ads that appear at the bottom of the Spotify interface or they can also be overly ads that cover half of the Spotify interface. It is an effective way to attract users towards the sponsored product based on age, place, gender, and listening choice of Spotify users.
That was all about the supported ad formats on Spotify.
Conclusion
Besides providing good quality music, Spotify also supports the brand to promote its products on this platform. These include both audio and video ads. It helps the brands to target a large audience toward their product while still providing a high-quality music experience. This write-up discussed the Spotify ad formats.
